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The impact of AI in digital marketing
Remember the days when self driving cars, robotic servers, and virtual assistants seemed like a far away, futuristic, and revolutionary gimmick that only our kids or grandkids would live to see? Well, it looks like the future is here. From weirdly personalised and specific Google ads to conversations about products with chatbots, artificial intelligence (AI)…
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The Audio Era of Advertising
Have you ever found yourself casually singing or humming the jingle of a TV advertisement in your head? Or maybe all of a sudden remember those old school radio ads you used to hear in the car? (“Hello! Frank Walker from…”) Creating catchy and memorable advertising jingles are an old school advertising technique for brands…
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Capturing Consumer Attention
Have you ever found yourself mindlessly scrolling through your Instagram feed or TikTok for hours, hoping that the algorithm gods will show you something interesting and actually worth exploring? Or maybe you’ve just read a whole entire webpage and realised you didn’t actually take any information in. Well, you’re not alone… You’ve probably heard the…
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Marketing for a better society
When people think of digital marketing and business strategy, they most likely assume it involves finding quick ways to get profits for a business and getting the most clicks possible, but not all organisations market just for money. Some to do it to raise donations for a cause or to just spread awareness! But what…
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So what exactly is Meta?
…and how can businesses utilise it? When you first heard of ‘Meta’, you probably did a quick Google search and saw that Mark Zuckerberg was creating some weird virtual universe, which you’re not technically wrong… But behind it, is one of the biggest and most valuable technological companies, with the potential to transform the way…
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The Ethics of Influencer Marketing
The undoubtable meteoric rise of influencer marketing can clearly be seen in recent years, with Statista estimating the global influencer industry to be valued at almost $20 billion AUD in 2021. However, in a segment where trust and authenticity are key ingredients in converting engagement into sales, how can brands and marketing agencies avoid the…